Fair-use quote from a Guardian ratings article behind a subscription wall:
Joe Pasquale made his debut as the new host of The Price is Right on ITV1 yesterday, with a double helping of the show at noon and 5pm.
At midday, Pasquale's Price is Right attracted 1.2 million viewers and a 23% share but lost out to BBC1's Bargain Hunt, which drew 1.4 million viewers, and Cash in the Attic, which took 2 million.
Later in the day, the squeaky voiced comedian faced even tougher competition, up against The New Paul O'Grady Show on Channel 4.
The Price Is Right was watched by 1.3 million viewers and drew a 12% share, while The New Paul O'Grady Show attracted 2.4 million and a 20% share.
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Quick reminder: Paul O'Grady's the comic also known as "Lily Savage," the host of the most recent version of "Blankety Blanks" over there. His talk show used to be in the 5 p.m. time slot on ITV, but Channel 4 waved a wad of bills to lure him over, where he replaced Richard and Judy at 5 p.m.
Those BBC1 shows air here on BBCA.