You wanna give people the benefit of the doubt, but a look at that web site certainly suggests that this is a crew that's going to do the whole thing as a big spoofy put-on, which would make it dead in the water.
"Neil O'Fortune"? Please. It's too easy a thing to spoof. What made J Keith's version so much fun was playing it straight and finding the humor that comes out of that format naturally.
And yes, J Keith is currently in New York and in a can't-win situation: seeing "his" idea clearly being ripped off by less well-known (and probably less talented) folks, but having no recourse at all since, of course, it's not really "his" idea to begin with.