Hey everyone,
I watched the show too. I didn't realize it was a lot like the Text Joke commercials until you said that, but as far as production value, I think PlayMania is much better. Keep in mind that this is also local.
It seems that all these shows just get people to spend money on text messages. It seems a bit odd that the only phone calls they get are only when they put a clock on the screen, usually at the very end of the clock just about to hit zero. This is identical to what they do with "The Mint" and "QuizMania" and all those shows in the UK. Get tons of people to call the 900 number, tell them to try again, and take a call at the very end of the clock.
I'm wondering how Midnight Money Madness will be,
Adam