[quote name=\'clemon79\' post=\'153678\' date=\'May 29 2007, 10:38 AM\']
[quote name=\'Neumms\' post=\'153674\' date=\'May 29 2007, 07:48 AM\']
True, but GSN does. I honestly don't know what they would charge for time. Even if they can do a 1.0 rating, it wouldn't be cheap. But overnight? That might be.
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You're really not getting this, are you?
Bypassing the asinine economics of the situation (and make no mistake, they _are_ asinine), when you do a time buy, that time is yours to air what you want (within regulations) of YOUR OWN CONTENT. I'm sure that GSN would be thrilled to let you choose something out of their vault to air in that slot, and I'm even more sure they would charge you a nice little licensing fee (because, you see, THEY own the content, and not you) to do so. And then they would sit back and laugh at you for being fool enough to pay them to air their own content on their own cable channel.
/and so would I
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If they charged a license fee, we wouldn't do it. This would require some desparation on GSN's part. My thinking is, if we're willing to buy time on some part of their schedule when few others are, they might be willing to play ball with what they show. If infomercials are more lucrative than whatever we'd cough up, then they won't be.
If it was a sponsor instead, say Pearle Vision Center is willing to pony up if they run "Now You See It" at oh, 8 eastern, I can't imagine GSN would hold them up for a licensing fee. They'd say, hell, we'll run Child's Play some other time.
Again, I haven't the foggiest idea of what they get for half an hour at 4 in the morning. It may be $10,000. It may be $100.