[quote name=\'fostergray82\' post=\'163419\' date=\'Sep 11 2007, 04:39 PM\']
I have a few problems with the article, directed at Mediaweek, not Henke.
1. They only sampled a handful of markets, about 1/4 of the actual number of US markets (217 or 18). How does that indicate how the show is doing?
2. The shows have aired for approximately a day and a half. How the hell can that indicate whether a show is a flop or success? I mean, give viewers a chance to find out about the show, and see what's the deal.
[/quote]
The 1/4th they probably did are probably all Top 50, which will get you 90% of the country. Temptation's future will be based on it's NYC/LA ratings, not its Glendive/Fargo ratings. As far as "day-and-a-half", these are going to be Monday only ratings. If in the next few weeks they go up, the shows will have life. If they don't, they'll be gone soon. The uncertainty will be if they stay steady, meaning that they didn't attract any word-of-mouth.
As much as we bash the ratings systems used, they did not come by accident. The only thing that bothers me is that they never seem to take margin-of-error into account.
--Mike