This product placement is not all that unusual, except if you want to make a big deal over a Japanese car maker sponsoring "American Gladiators," as Variety did (WARNING: first Variety-ese in second line):
http://www.variety.com/article/VR111797791...=1&nid=2565(Subhed tribute to a former sportscaster turned mad prophet of the MSNBC airwaves--he put the biscuit in the basket)
