From the BBC, in a story about the two companies that own most of commercial TV (ITV) over there merging:
Solutions to (low ratings outside prime time) include ... 24 Hour Quiz.
This is a cross between Big Brother and a conventional quiz show, in which contestants will be locked away in a house, answering questions around the clock in order to stay in the game, while others outside answer similar questions in an effort to get in.
The show will run in (primetime) - but the (primetime) edition will be used to promote others on ITV2 and during daytime (including 5.30 p.m.).
Any thoughts? I'm surprised they don't require people to redecorate the house and get some of the \"Trading Spaces\" audience as well....