[quote name=\'gamed121683\' post=\'199052\' date=\'Oct 6 2008, 08:45 PM\']
It makes one wonder two things:
1) Would the fact that DOND is now on Monday-Friday in syndication have a bit to do with the ratings slump?
2) NBC has been in a downward spiral the past couple of years. Do you think their ratings will tank so bad, that they'll be the next Dumont? I'm sure people were saying the same thing about "The Peacock" 29-30 years ago. ("Supertrain", anyone?)
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Your second reason makes more sense. And let's not forget, it's not just NBC it's broadcast TV in general.
Personally I still prefer NBC to anything on ABC. If you were take away internet, TiVos, and cable channels, I'll bet the TV ratings landscape would be much different than it is, especially when you consider the viewing habits for certain target demographics.
As far as I'm concerned, television is beyond what it was 30 or even 10 years ago. Cable has long come of age and nowadays is the preferred choice for most TV viewing. Younger viewers are far more into internet streaming of their shows than are older audiences, and in fact cable has been able to stay afloat with Video On Demand to where you already have a general idea of what will be the future of all television. Right now, for the broadcast networks to survive, they will have to ditch the "broadcast" part of it and focus their attention towards changing trends, and advertisers will have no choice but to follow suit.