[quote name=\'chris319\' post=\'206772\' date=\'Jan 21 2009, 07:18 PM\']
it would seem to me that if you have a 100% certainty that the prize is being given away, as in an IUFB, would you not want to utilize a prize which impacts your budget at a greatly reduced price, especially one which is said to be very over currently?
No, because the discount (if any) applies whether or not the prize is won. They get a discount for plugging the prize and mentioning the manufacturer's name, win or lose. If the prize is offered as part of a stage game and the game is lost, they can offer that prize again -- it's already bought and paid for. So it makes a little more sense economically to use those prizes in stage games.
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Thanks for shedding light on this. I think he was operating on the assumption that if a plugless prize was not won, it could be returned and not paid for.