[quote name=\'Joe Mello\' post=\'209907\' date=\'Mar 9 2009, 02:37 PM\']
Doesn't that seem like an impractical approach? Comcast has a handful of channels already, but only 2 or 3 are worth a damn on their own merits. Wouldn't it seem like a better idea to try and invest money to improve on what they already have instead of buying and selling networks like stocks?
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There's a difference between "on their own merits" and "makes money". Think TechTV -- lots of buzz, no money. Now that they are G4 -- no buzz, but profitable (I'm assuming). If Comcast ever buys GSN, the party is over.
If Comcast (or whoever) can prove that game shows are a value add to their VOD product, they will keep it. The thing with VOD is, you have an absolute and unassailable calculated rating, rather than an estimate.
--Mike