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Author Topic: TPIR Observation  (Read 1818 times)

TimK2003

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TPIR Observation
« on: July 06, 2009, 09:03:20 AM »
After watching the Armed Forces episode on the 3rd of July, I noticed that during the commercials, there didn't seem to be as many "senior sponsors" (insurance ads, prescription drugs, rascal scooters, diabeat-us supplies, etc...) as there once was.  Twizzlers candy had 2 spots as I recall -- not really a senior "gotta have it" product.

Has the target audience pendulum of sponsors started to move toward the younger demos?  Or is it because of the holidays and/or rerun season that the "traditional sponsors" of the last several years pull back on the number of ads?

Jimmy Owen

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TPIR Observation
« Reply #1 on: July 06, 2009, 09:31:55 AM »
I don't know about Price specifically, but on radio, the direct-response ads generally don't run on holidays. Because July 3 this year was considered a holiday, no operators would be standing by to take orders.
« Last Edit: July 12, 2009, 09:39:08 AM by Jimmy Owen »
Let's Make a Deal was the first show to air on Buzzr. 6/1/15 8PM.

Terry K

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TPIR Observation
« Reply #2 on: July 11, 2009, 01:24:45 PM »
[quote name=\'Jimmy Owen\' post=\'219547\' date=\'Jul 6 2009, 08:31 AM\']I don't know about Price specifically, but on radio, the direct-reponse ads generally don't run on holidays. Because July 3 this year was considered a holiday, no operators would be standing by to take orders.[/quote]

There was also a hold on Direct Response ads due to the death of Billy Mays as well.

joker316

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TPIR Observation
« Reply #3 on: July 11, 2009, 05:10:54 PM »
[quote name=\'Terry K\' post=\'220011\' date=\'Jul 11 2009, 01:24 PM\']There was also a hold on Direct Response ads due to the death of Billy Mays as well.[/quote]

I heard Vince flew a Shamwow at half staff!

/I couldn't resist, my apologies if I offended anyone.
//R.I.P. Billy.
Survival of the fittest...And besides...it's FUN!!!!  ...Daffy Duck

Dbacksfan12

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TPIR Observation
« Reply #4 on: July 11, 2009, 05:20:17 PM »
[quote name=\'joker316\' post=\'220015\' date=\'Jul 11 2009, 04:10 PM\']/I couldn't resist[/quote]While I'm not offended, that's a lame excuse.
--Mark
Phil 4:13