Author Topic: TPIR Observation (Read 1851 times)

TimK2003 · « **on:** July 06, 2009, 09:03:20 AM »

After watching the Armed Forces episode on the 3rd of July, I noticed that during the commercials, there didn't seem to be as many "senior sponsors" (insurance ads, prescription drugs, rascal scooters, diabeat-us supplies, etc...) as there once was. Twizzlers candy had 2 spots as I recall -- not really a senior "gotta have it" product.

Has the target audience pendulum of sponsors started to move toward the younger demos? Or is it because of the holidays and/or rerun season that the "traditional sponsors" of the last several years pull back on the number of ads?

Jimmy Owen · « **Reply #1 on:** July 06, 2009, 09:31:55 AM »

I don't know about Price specifically, but on radio, the direct-response ads generally don't run on holidays. Because July 3 this year was considered a holiday, no operators would be standing by to take orders.

Terry K · « **Reply #2 on:** July 11, 2009, 01:24:45 PM »

[quote name=\'Jimmy Owen\' post=\'219547\' date=\'Jul 6 2009, 08:31 AM\']I don't know about Price specifically, but on radio, the direct-reponse ads generally don't run on holidays. Because July 3 this year was considered a holiday, no operators would be standing by to take orders.[/quote]

There was also a hold on Direct Response ads due to the death of Billy Mays as well.

joker316 · « **Reply #3 on:** July 11, 2009, 05:10:54 PM »

[quote name=\'Terry K\' post=\'220011\' date=\'Jul 11 2009, 01:24 PM\']There was also a hold on Direct Response ads due to the death of Billy Mays as well.[/quote]

I heard Vince flew a Shamwow at half staff!

/I couldn't resist, my apologies if I offended anyone.
//R.I.P. Billy.

Dbacksfan12 · « **Reply #4 on:** July 11, 2009, 05:20:17 PM »

[quote name=\'joker316\' post=\'220015\' date=\'Jul 11 2009, 04:10 PM\']/I couldn't resist[/quote]While I'm not offended, that's a lame excuse.