Author Topic: TPIR's Grocery Items That Must Not Be Named (Read 5851 times)

JMFabiano · « **on:** October 06, 2009, 10:52:30 AM »

OK we all know that the copy Rich reads must say things like "Soap will get you clean!"* instead of the proper name/slogan(s) for, say, Irish Spring. However, the name(s) of the products aren't masked, and Drew and/or the contestants do mention the product by name and are not censored. I was wondering...why is it OK as long as it's not in Rich's descrption?

* If only the soap in question was Ocean Breeze from "The Muppets Take Manhattan." Then the description wouldn't be that far off from the slogan they came up with ;-)

NickS · « **Reply #1 on:** October 06, 2009, 10:54:19 AM »

[quote name=\'JMFabiano\' post=\'227844\' date=\'Oct 6 2009, 09:52 AM\']OK we all know that the copy Rich reads must say things like "Soap will get you clean!"* instead of the proper name/slogan(s) for, say, Irish Spring. However, the name(s) of the products aren't masked, and Drew and/or the contestants do mention the product by name and are not censored. I was wondering...why is it OK as long as it's not in Rich's descrption?[/quote]

I would guess it's OK because companies aren't going to fret over free product placement.

tvrandywest · « **Reply #2 on:** October 06, 2009, 12:07:49 PM »

[quote name=\'JMFabiano\' post=\'227844\' date=\'Oct 6 2009, 07:52 AM\']OK we all know that the copy Rich reads must say things like "Soap will get you clean!"* instead of the proper name/slogan(s) for, say, Irish Spring. However, the name(s) of the products aren't masked, and Drew and/or the contestants do mention the product by name and are not censored. I was wondering...why is it OK as long as it's not in Rich's descrption?[/quote]
As one who has read those... if the product name is mentioned and the product is plugged for free, what is the value being sold to those sponsors who are actually paying for product placement?

Randy
tvrandywest.com

Matt Ottinger · « **Reply #3 on:** October 06, 2009, 01:20:30 PM »

[quote name=\'JMFabiano\' post=\'227844\' date=\'Oct 6 2009, 10:52 AM\']OK we all know that the copy Rich reads must say things like "Soap will get you clean!"* instead of the proper name/slogan(s) for, say, Irish Spring.[/quote]
In all the comments you've gotten so far, it may be important to make something clear. There isn't a rule that says Rich's copy MUST be generic. That's the choice that TPIR makes when the manufacturer isn't paying to be mentioned. It's a logical choice, for the reasons that have been mentioned, but it's not like an FCC requirement or something.

CarShark · « **Reply #4 on:** October 06, 2009, 03:20:27 PM »

[quote name=\'tvrandywest\' post=\'227847\' date=\'Oct 6 2009, 12:07 PM\']As one who has read those... if the product name is mentioned and the product is plugged for free, what is the value being sold to those sponsors who are actually paying for product placement?[/quote]That's exactly what I'm wondering. If I were to guess, you could say that the only way to be sure that the name of the product, your slogan and your chosen words are read over a 10-second focus on your product is to pay for it. Otherwise, three seconds and an obvious statement that Drew will poke fun at when Rich is finished.

Mr. Armadillo · « **Reply #5 on:** October 06, 2009, 03:32:26 PM »

[quote name=\'JMFabiano\' post=\'227844\' date=\'Oct 6 2009, 09:52 AM\']I was wondering...why is it OK as long as it's not in Rich's descrption?[/quote]
Rich's description is the only thing here that's scripted. Theoretically, they have no control over what Drew or the contestant say.

[quote name=\'tvrandywest\' post=\'227847\' date=\'Oct 6 2009, 11:07 AM\']As one who has read those... if the product name is mentioned and the product is plugged for free, what is the value being sold to those sponsors who are actually paying for product placement?[/quote]
A guarantee that their product WILL be used on the air on their schedule, as opposed to whenever the Producers need an item that costs $14.99 despite looking like (and only being worth) about $3.50?

CeleTheRef · « **Reply #6 on:** October 06, 2009, 05:19:51 PM »

in recent European editions of TPIR instead brands are rarely mentioned because there are regulations that limit how much advertising there can be on TV. Maybe JMFabiano was wondering if there were similar restrictions in the USA.

I know for sure that product placement is a no-no here in Italy: once a WoF contestant said "I wanna win that Porsche", only to be reprimanded by the host: "You mean you want to win that car, don't you?" :|

chris319 · « **Reply #7 on:** October 06, 2009, 05:22:16 PM »

Quote

the name(s) of the products aren't masked

It's to establish the actual retail price for purposes of the game. If they went to a major supermarket chain and found that Brand X costs 69 cents and Brand Y costs 74 cents, they have to establish that they're playing with Brand X and its associated 69-cent price.

joker316 · « **Reply #8 on:** October 07, 2009, 05:11:19 PM »

[quote name=\'chris319\' post=\'227884\' date=\'Oct 6 2009, 05:22 PM\']

Quote

the name(s) of the products aren't masked

It's to establish the actual retail price for purposes of the game. If they went to a major supermarket chain and found that Brand X costs 69 cents and Brand Y costs 74 cents, they have to establish that they're playing with Brand X and its associated 69-cent price.
[/quote]
Then, please let me ask this: For the purpose of clarity, when the product name is mentioned by Rich, should I infer they are after the MSRP? Or, in reverse if you will, when he says something other than the product name, would they be after the price at the local Safeway?

/yes, I know about the disclaimer at the end of the show. I don't recall them ever invoking it.
// and if they did, please inform me (and all who didn't know). Just curious! Thanks!

Dbacksfan12 · « **Reply #9 on:** October 07, 2009, 08:03:13 PM »

[quote name=\'joker316\' post=\'227998\' date=\'Oct 7 2009, 04:11 PM\']Then, please let me ask this: For the purpose of clarity, when the product name is mentioned by Rich, should I infer they are after the MSRP? Or, in reverse if you will, when he says something other than the product name, would they be after the price at the local Safeway?[/quote]I always thought the show used the ARP.

HYHYBT · « **Reply #10 on:** October 12, 2009, 07:48:31 AM »

Quote

yes, I know about the disclaimer at the end of the show. I don't recall them ever invoking it.

Gold bars.

joker316 · « **Reply #11 on:** October 12, 2009, 12:08:27 PM »

[quote name=\'HYHYBT\' post=\'228336\' date=\'Oct 12 2009, 07:48 AM\']

Quote

yes, I know about the disclaimer at the end of the show. I don't recall them ever invoking it.

Gold bars.
[/quote]
Duh, on me! Thanks!

chris319 · « **Reply #12 on:** October 12, 2009, 01:07:48 PM »

Quote

when the product name is mentioned by Rich, should I infer they are after the MSRP? Or, in reverse if you will, when he says something other than the product name, would they be after the price at the local Safeway?

I believe that's how it works.

The Ol' Guy · « **Reply #13 on:** October 12, 2009, 02:11:59 PM »

It makes you wonder what that does to TPIR's bottom line. IIRC, the plug fees from the small items would be used to help purchase larger budget items. So is CBS/Fremantle having to pay more for jaw-dropping prizes?

tvrandywest · « **Reply #14 on:** October 12, 2009, 03:23:07 PM »

[quote name=\'The Ol' Guy\' post=\'228369\' date=\'Oct 12 2009, 11:11 AM\']It makes you wonder what that does to TPIR's bottom line. IIRC, the plug fees from the small items would be used to help purchase larger budget items. So is CBS/Fremantle having to pay more for jaw-dropping prizes?[/quote]
All the cars and most big-ticket and unique prizes are cash expenditures. The loss of income from fee plugs does impact the bottom line.

Randy
tvrandywest.com

Author Topic: TPIR's Grocery Items That Must Not Be Named (Read 5851 times)

CarShark