Leave it to Five to try and put excitement and depth into among other things: the coin toss. Justin Lee Collins hosts this new British game show which seemed to premiere today from what I heard, overshadowed by everyone listening to see Rage Against The Machine be Christmas #1 after an online campaign, seems to combine some Deal or No Deal like elements with the fun of 50/50 wild guessing.
Format goes a bit like this I'm told; Basically, 20 coins, each secretly valued with either one of 16 amounts of pounds (100/200/300/400/600/800/1000/2000/3000/4000/6000/8000/10000/25000/50000/100000), or a Life (which are the rest). Basically, you get 12 flips, and for each one, you pick a coin and then try and predict the result of a coin toss from a regular coin (heads or tails, as it were). Get it right, and the coin reveals its value and becomes live (indicated by turning gold), or if its a life, its saved for the endgame. Get it wrong, and its revealed, and is taken out of play. Now, to actually bank the money from a live coin, you have to play another flip on it. You can take as many tries on live coins to bank them (limited by your number of flips of course)
At the 10th flip, you can either continue on, or you can choose to use "Fast Forward" (which exchanges the ability to bank an unrevealed coin on one flip for your 10th flip), or "Show the Lives" (which at the same cost, reveals where all the lives are hidden)
Now the end-game, this is fun: its more guessing. Every correct call doubles your current bank contents, every wrong call reduces it by half, and costs you one of the lives you earned earlier. If you're out of lives, you lose everything if you get one more wrong call. The winnings no matter what, is capped at a potential top prize of £1,000,000. And yes, you CAN safely leave during this too.
And yes, you got the obligatory "appearances friends and/or family" stuff too, and as the kicker, they wheeled out Dane Bowers to give advice on what the contestant should do, he was only slightly popular in 2002 for gods sake!
The format itself seems pretty solid from what I've learned about it, and JLC does seem like he's a pretty popular personality up there but until I see some videos I won't say anything. Its an hour long, and they only get through one game per show, but thenagain I don't think a "rolling" format like DoND could work here.
This might be good enough to be picked up in the U.S., it's extremely less ridiculous than Million Dollar Beat the Clock, but at the same time its just as.