On the 11/11 Late Late Show with Craig Kilborn, they "appropriated" the Big Wheel from TPIR and had two visiting celebs spin it. The audio wasn't hooked up so the "doot-doot" sound was made by someone who imitated it. By the second spin they had a different type of audio which sounded like Charles Nelson Reilly going "oh-huuhh".
Spoilers:
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Each celeb got two shots at spinning it. The first player racked up 70 cents, and the opponent--who racked up 60 on his first spin and would have won with anything but the 5-cent space landed on...
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...the 5-cent space.