On the 11/11 Late Late Show with Craig Kilborn, they "appropriated" the Big Wheel from TPIR and had two visiting celebs spin it.  The audio wasn't hooked up so the "doot-doot" sound was made by someone who imitated it.  By the second spin they had a different type of audio which sounded like Charles Nelson Reilly going "oh-huuhh".
Spoilers:
.
.
.
.
.
.
.
.
.
.
.
.
Each celeb got two shots at spinning it.  The first player racked up 70 cents, and the opponent--who racked up 60 on his first spin and would have won with anything but the 5-cent space landed on...
.
.
.
.
.
.
...the 5-cent space.