Honestly, I'm not fond of the idea, but I could see it working, given how popular Food Network is nowadays. As far as I know, Rachael Ray's daytime show is still pretty popular as well. My only thing is, how many housewives still stay at home to cook compared to say, 30 years ago?
That being said, I'd like to see someone besides Fremantle get some space on CBS's daytime schedule...better yet, this sounds like it works better on NBC's lineup, in-between their Today Show mornings.