[quote name=\'wheelloon\' post=\'249425\' date=\'Oct 19 2010, 02:34 PM\']The point is still valid though, going from a .1 to a .2 is a 100% increase, but your show is still being seen by almost nobody (too many people just DO NOT seem to get this). Not to mention that there are 90 million different factors that can have your ratings jump .1 or .2 either way or more from week to week (power outages in areas, upcoming elections and debates, weather related issues, sports, other program bumps, etc.). As such, that .1 or .2 decrease could just as easily be bumped the other way that next week.[/quote]
Don't forget rounding errors...a show bouncing back and forth between .1 and .2 is probably somewhere in the .14-.16 range.