Whenever I see all the unnecessary aww-shucks boo-hoo narrative padding that overruns so many American prime-time game shows, well, first, I change the channel. But then I'm reminded of when I auditioned for Million Dollar Password. A production assistant was giving us all a bit of intro before our initial round of testing, and it stuck in my brain that he danced around the word "contestant," preferring to refer to contestants as "the people we build into characters."
Obviusly, he was drinking the Kool-Aid, and so are plenty of others.