[quote name=\'cmjb13\' post=\'249239\' date=\'Oct 15 2010, 10:21 AM\']I don't work in television nor claim to know everything about it, but as a general rule about ratings, where you are in week 3 tells the real story.[/quote]
If you have good news to tout in a press release, you tout it. Internally, of course you know that the ratings may or may not hold up, and you sweat over each new week. But if you've got good numbers to promote, you use that to the best of your advantage. That's how PR works.
In separate ads, CBS was promoting BOTH Mike and Molly and $#@! My Dad Says as "America's #1 New Comedy!" That one I haven't figured out yet.