I got word from a source that they tested some dollar amounts for the 2010 pilot, and this looks like one of the logos from it. We just never heard about it.
They tested dollar amounts? Like, "how likely are you to watch a program titled The $375,200 Pyramid? 5 means extremely likely, 1 means extremely unlikely"? Then, "how likely are you to watch a program titled The $29,999 Pyramid? Again, 5 means extremely likely, 1 means extremely unlikely." Perhaps even "which do you prefer, dollar amounts ascending in each box, or all boxes on one level with the same dollar amount, ascending only by row?"