Remember when Soldier Field got rid of the grass for awhile? What'd they replace it with?
Again, it's astroturfing when the person posting is deliberately misrepresenting themselves to trick people into thinking whatever it is they are shilling is being done freely and with no self-interest.
This dude is not doing that.
It could be worse, he could troll Fark for his on-air material like every other morning jock in the country.