The Larry Welk rerun was from the 50's/early 60s. The "Big Whoop" attitude is from when working for a television station. The Sunday nights were informercials and 2 minute "paid" spots. The attitude then, and from what I hear now, is that it served(s) as both filler and revenue maker. If that Marty Allen Chia Head offer or The Best of Chuck Connors record offer makes a sale, the station/channel made/makes a commission. Likewise, the ad rates for 3am have got to be a bottom feeder.