While I'm not full flung into the idea, I have to admit that the phrase "Snoop Dogg on 'The Price is Right'" is going to raise more than a few eyebrows. I don't think it is going to be some national event that everyone at home during 11am (or 10) will definitely watch, but I do think that there will certainly be some piqued interest from folk who normally don't take the time to watch.
/I'm unsure whether to call this brilliance or a hot mess.