In the 1960s, the American version of Supermarket Sweep was produced by Al Howard, in association with Talent Associates (which was owned by TV mogul David Susskind). Talent Associates was also responsible for the 1965-1970 sitcom series, 'Get Smart', starring Don Adams.
In 1990, Al Howard got the rights to 'Supermarket Sweep' and fronted a brand-new version for Lifetime (Television for Women), debuting on 2/5/1990. By 1998, it left the airwaves (after four years of re-runs), only to return to PAX-TV in 2000. The show ran until mid-2004 (I think)--when they aired their 1,000th and final show (if memory serves me correctly).
Having checked
www.davidruprecht.com, on Aisle 8 (Frequently Asked Questions), Al Howard owns the rights to the show.