In Norfolk, there's a "premiere" hotel that's changed it's name no less than 7 times in its 50-year history, 6 in the last 20 years alone.
-Opened in the 60s as the Golden Triangle
-Became a Holiday Inn in the late-70s/early-80s
-Changed to a Howard Johnson in the mid-90s
-Then became the "Hotel Norfolk" a few years later
-Then a Clarion Inn a few more years later
-Turned into a Radisson another c. 2005
-It was a Crowne Plaza in the late-2000s
I drove past it the other day, and there's a sign that reads "Norfolk Plaza Hotel" or something like that. I wouldn't be surprised if I missed a name change that happened sometime between 1995 and 2005. C. 1996, former (Charlotte) Hornets owner George Shinn wanted to bring an NHL franchise to the city*, and the proposed arena would've gone over the hotel site. Even though Shinn's notorious for being a shady character, part of me would've loved to see Norfolk get a Big-4 sports franchise.
*/"Name The Big-4 Teams Norfolk Was in the Running For" is another popular local game