Their main headquarters is literally down the street from where I work. I know people who have worked there, and they've told me some stories. But they're all your run-of-the-mill workplace stories. However, some have also told me the CEO is a few beers short of a six-pack, as you have seen with some of the stuff involving PETA.
There's a condo complex right beside the building, and it all sits along the river. I do wonder how they react if a condo resident has a cookout or when someone goes fishing. ;-)
However, most people from my area just shake our heads and laugh when PETA or the other hometown hero, Pat Robertson, goes on a PR mission.
/then again, I'm not so sure I trust fish from the downtown Norfolk part of the Elizabeth River