If the market you're attempting to target still knows you for what you once were, what sense does it make to try and be something else?
Money.
I knew someone would say that- to which I counter with this. How much of a cost difference is there, really?
I don't deny that GSN's idea to try to expand their profile is relatively admirable, if anything, but how many times do you have to fail before realizing that hey, this really isn't beneficial because the money we spend on these programs is going to waste because the viewership is the same?
I mean, if you can pull the same numbers with classics or recent reruns that you can with Dancing of the Stars reruns...