Well, of course it looks like WLoD and Pictionary. It *is*. But hey, why not? And the second-screen aspect is not uninteresting, especially if they find a way to do it live and interactive.
What I find interesting about DS (the game, not the proposed TV show) is that I keep forgetting that the game isn't timed; there's no bonus for speed. It's not Draw Something Quickly--and that's why there are all those spectacular drawings floating around. I wonder how (if at all) they'll take advantage of that aspect.