Answer me where you're going to find a budget for said giveaway. Possibilities shenanigans of yours aside, tell me how this is good ROI on a cable channel.
I have a feeling too many of us approach game shows with an eye of a producer rather than one of the viewer. What hooked people on WWTBAM? The questions, the format or the possibility that someone could win one million dollars?.
Way to not answer the question.
To answer Nick's question, the budget is determined by how much the producers want to spend. To me, to do 40 shows, you'd need a prize budget equal to the highest payout per show. If it's not won, you could fund more shows with the overage or use it for other things. The return on investment would be what you could charge advertisers for reaching more eyeballs than a show with a smaller audience. Sony and Liberty media are not hurting for money. Sony invests millions in movies that could flop and Liberty is about to take over Sirius/XM. I think Howard Stern alone makes about $40 mil now. How is that good ROI?
In checking further, I guess Liberty is no longer involved with GSN. I missed that press release. But Direct TV also makes enough money to fund a high-budget show. And to take into consideration that the top prize is seldom won, it's not that far-fetched. Alternatively, you could make shows until you run out of budget, so if your budget is, say, $3 million, make shows until the top prize is won three times.