I've thought about "The Google Game" as well, with a different mechanic:
Given a subject (e.g., "The Eiffel Tower") and a limit of, say, two words (excluding the words comprising the subject itself, of course), choose words that successfully make the subject appear in the search results, earning up to 10 points for each one on the first page that includes that subject's name in the text in each of the entries.
I experimented with this concept initially by trying to find two consecutive words in a song's lyrics (NOT including words in the title) that, when typed into Google in quotes and searched, result in the song's title or full lyrics being returned without other extraneous responses.