SonoftheBronx is the blog of Douglas Pucci, who compiles and reports weekly ratings for cable stations that are not as widely reported, a service greatly appreciated by people like me who like to know (and intelligently report, I'd like to hope) how certain mid-level cable networks are doing. It is no way related to the less-than-original poster of the thread.
That, honestly, is good to know.
(and yes, I'm one of the same people who would pay attention to stupid stuff like that...hell, part of the reason why the506.com is bookmarked on my browser is so I can see if our area avoided getting Thom Brennaman for our NFL games on any particular week. Say what you will about Buck, Brennaman sleepwalks through games...and that's a shame considering he a) comes from similar thread (his dad) and b) actually was serviceable at one point (much like Buck).)