My original post mentioned the Deluxe Password and just about everything that was repeated above. I guess the mention of the Pyramid home game led some to lose track of the Dlx Password game being mentioned.
I'm not an expert on marketing, but I would NOT be surprised if the cost for the Pyramid game is due, at least in part, to the game cards being printed in full color.
After looking at the photos of the contents, I'd also downgrade the game for needing to provide your own paper/pen/pencil to keep score, no "play money" like in most of the earlier editions, and vaguely worded instructions from what I could see. Extra material, built in scoring devices, maybe a modern day adjustable countdown timer for both main game and end game (30 sec/60sec) would've been more reasonable.
I notice at the B&N site, that they say it includes DOZENS of puzzles--very, very misleading!
Another thing I noticed at amazon.com--Through a deal with Matty's Toy Stop (which makes special combination offers on EG games), you can get both the J! and WOF card games together for Reg. $24.95 on Sale for $19.99. That doesn't make sense., since the EG website lists each individually for $6.99!