The product description says it's being made by Spin Master.
Sorry, I didn't see that. Spin Master and Imagination Gaming worked together on many FF games, then in the last few years, it was IG and Gamestar+ with no mention of SM at all.
I tried unsuccessfully to try to show what was a Spin Master ad at Walmart's site which showed a very similar box design, with the same Steve Harvey pic, only (I'm sure just digitally altered) showing his coat/shirt/tie in a golden color, and saying "all-new gold edition." When searching for it for purchase, it didn't come up, most likely because it's not available at this time. Just have to wait and see.
I also later noticed in the Target images of the Big Buzzer edition, the main game (aka Face-Off) questions, they contain a maximum of six answers, not eight, as earlier versions!