[quote name=\'jalman\' date=\'Jan 4 2004, 12:00 AM\'] [quote name=\'Matt Ottinger\' date=\'Jan 3 2004, 12:51 PM\'] [quote name=\'leszekp\' date=\'Jan 2 2004, 12:38 AM\'] 3. Networks like Fox and the WB survive because they're able to tout their "superior" demographics in the face of lousy ratings. They're fighting hard to promote the '18-34' myth because if advertisers stop believing it, they'll go out of business. [/quote]
To me, this is the most salient point. Network television, at least in its current state, is a house of cards just waiting to tumble as soon as advertisers start realizing that they're not getting their money's worth. The top-rated shows today wouldn't even make the top-thirty fifteen years ago, and might have been cancelled for low ratings if they drew their current numbers back in the seventies. Yet networks continue to extract record amounts of money from advertisers every year. That can't possible last. [/quote]
Interesting point, but I always presumed that top-rated shows don't get those "super-high" ratings as they would get in decades past is because the of the erosion the viewer-base to the "multichannel universe" of cable and satellite TV.
Could the networks complain about this considering that all of the networks' parent companies have a strong foothold in said universe? [/quote]
It is true that the ever-growing choices of cable channels play a part in the ratings slide.
Think about this, however (I really hope someone who has some stroke with the FCC is reading this): You can have 500 channels, but they mean squat when you only have 50 choices to choose from. What I mean is... look what's happening to the ABC Family Channel, for example. There were times where I could not tell the difference between the cable channel and the network itself. What was once an enjoyable family channel is now the trash that ABC has become. This is almost what jalman is hinting at.
The few outlets that have been untapped, however, makes television viewers flock away from the networks in droves. The Sopranos is coming back, Family Guy has found its long-sought following, The Artist Formerly Known as GSN will have its following, and TLC is hitting it off with the audience with Trading Spaces. Believe me, it is going to take more than showing a couple of ditzes choosing from a bunch of equally depraved losers in a cattle call to win back the audiences that the execs covet.
I smell a retro revolution coming...
The Inquisitive One