As much as I want to point to prior examples (Debt had the "Debtonator", Think Fast had a "Time Bomb"), I gotta remind myself that was at least 16 and 24 years ago, respectively. The former wasn't that big of a deal, and the PC movement was still a few years off with the latter.
Honestly, gimmicks and all, I'd prolly at least watch the premiere. I wanna say it shouldn't be a big deal, but it's going to absolutely be a big deal because of the era we live in. I'm more interested to see how the "explosions" look.
/Boom! is a Michael Bay Production