Remember, Harry Friedman making a big deal about Jeopardy and Wheel being pre-empted is an entirely different thing than when Brian Henke does it. He did everything right -- fighting fiercely for his properties, while keeping it out of the public eye.
If he really wanted to make a stink, he could have left the million-dollar win as the Thursday episode. He could have promoted the hell out of it, watch it get pre-empted, then watch for the uproar. He was more diplomatic than that, though.
I was surprised CBS ran that half-hour of pregame. They could have left in on NFL Network and start coverage at 8 eastern, which included 20 minutes of pregame anyway.