This would seem to bode poorly for its long-term prospects. Using the syndication model, a show would commonly sell to a broadcast group first, and use that announcement to rally other stations to pick up their show, eventually putting together enough of a collection of stations to make a go of it. The economics are almost certainly somewhat different in this case, but it would seem to me that the basic idea is the same. You need a bigger coverage area for it to make sense to do what you're doing, and without that, where are you?