I don't remember when this happened, but it was around the week of April Fools in 2002 or somewhere. Steve posted a story about "The Price is Right" going across America for a contestant search considering the success of its 30th Anniversary Special. Apparently, a poster from the old alt.tv.game-shows, who's not one of those "hut potato is nu nu nu" guys, written a "press release"-esque post and Steve picked it up.
Among the references in that BS post included Viacom's radio division, Infinity Broadcasting, that would help host the "Price" search in each market.