I think the time to strike would have been far earlier in Drew's tenure, particularly when he was doing the Million Dollar Spectaculars. With strong enough ratings, they could have taken the momentum in to buyers and/or the general public. If said nighttime show would have been an hour long, however, that's an awful lot of performing for one man. Given the proliferation of half hour shows in double run, I think it would make sense for such a show to be one hour.
But now? Probably not. After a few years with Drew, Price (IMO) settled back in to the groove of "it's that show that's always been on." The occasional viral moment in the past few years has helped people remember it's still here, although Travis hit some good points with people's viewing habits - those moments reminded people it was there if they wanted to see it, rather than creating an appetite for people to see it when they're home from work.
-Jason