K-Mart to Air Game Show as Part of Holiday Push

[Brian44]

With Shop Your Way Rewards points as one of the top prizes...given the current state of K-Mart and Sears, I wonder if I could substitute a penny a point? 

https://www.marketingdive.com/news/kmart-to-air-game-show-as-part-of-holiday-push/511064/

[TimK2003]

"And while the Titanic is running into large chunks of ice that are putting holes in the ship, let's bring out the house band for some entertainment and dancing..."

I really think that this will be the last holiday season for Kmart & Sears.  I don't know of too many more Kmarts in my state that are left (mine closed last year).  And the full-blown Sears department store in my neck of the woods looks like a Going-Out-Of-Business sales is underway, without the signage -- there are bare walls near the mall entrance where displays used to be.

[colonial]

Actual quote from the press release about this special, courtesy of "celebrity host" Cooper Manning.

"I love the bedlam," said Manning. "It's not every day people have the chance to frolic with live piglets, wrestle a giant hot wing and get dunked in suds—all while winning amazing prizes."


So Cooper Manning is the sports equivalent to Roger Clinton?


JD

[BrandonFG]

Today I learned Cooper Manning actually has a TV show and is more than just "The Manning Brother Who Didn't Go Pro".

[WhammyPower]

Because this strategy worked SO well for Family Dollar.

[Neumms]

Perhaps one of the prizes could be the actual K-Mart.

[PYLdude]

Going back to the original subject (sorta):

Sears Holdings is doing two things. One, they're selling off stores to anyone who wants them at this point. Regardless of the stores' profitability. Two, they're looking to downsize and open up space for other retailers. For instance, two of its mall stores in northern New Jersey are undergoing massive scaling back. One already has completed it and had their grand reopening recently. The other is scaling back to strictly selling tools, appliances, and furniture and will move into the building formerly occupied by its Auto Center. The large store is being taken over by a supermarket.

[BrandonFG]

I was thinking about this a few months ago. I could see Sears and the like going in one of two directions. Either:

1. Downsize the stores to the size of a Walgreen's or Family Dollar, but keep one large store in each market. I believe, right now, my market still has one Sears and JCP; there were three or four at the malls just a half-decade ago.

2. Go online only like Montgomery Ward did.

ObGameShow: Montgomery Ward offered gift certificates to LMAD contestants.

[Dbacksfan12]

2. Go online only like Montgomery Ward did.

Montgomery Ward online isn't the same company as the former retailer.  Another company bought the rights to use the MW name.

[Sodboy13]

Sears/Kmart is probably in its dying days, but it really doesn't have to be. The main problem is at the top, with a Randian recluse of a CEO who is also a micromanager with no concept of how to do retail effectively. Despite him, there's a good selection of product available online at good value, and the rewards point scheme should be an effective way to sell the brand and build customer loyalty, if anyone had any idea how the hell to market it. And there are good deals to be had - I just got a 49" 4K TV for $350 that included $200 in rewards points, which bought us the stand for said TV.

As for the show, get Peyton to host and call it Think Like A Horse.

[BrandonFG]

2. Go online only like Montgomery Ward did.

Montgomery Ward online isn't the same company as the former retailer.  Another company bought the rights to use the MW name.

Did not know that. I stand/sit corrected.

[ChrisLambert!]

Because this strategy worked SO well for Family Dollar.

And in 2011, for Kmart itself:  http://gameshows.wikia.com/wiki/Arrasa_con_Todo_con_Kmart

[DjohnsonCB]

"And while the Titanic is running into large chunks of ice that are putting holes in the ship, let's bring out the house band for some entertainment and dancing..."

I really think that this will be the last holiday season for Kmart & Sears.  I don't know of too many more Kmarts in my state that are left (mine closed last year).  And the full-blown Sears department store in my neck of the woods looks like a Going-Out-Of-Business sales is underway, without the signage -- there are bare walls near the mall entrance where displays used to be.

By January there will only be one Kmart left in the entire state of Nebraska--a small one in the town of Alliance which is on the Western side of the state, hours from Omaha where the last store is pulling out of the city.

[Brian44]

By January there will only be one Kmart left in the entire state of Nebraska--a small one in the town of Alliance which is on the Western side of the state, hours from Omaha where the last store is pulling out of the city.

Amazingly, they still had stores in all 48 contiguous states until this year. Their one store in Rhode Island recently closed and their last Alabama store, in Albertville, is currently in liquidation.

[Dbacksfan12]

By January there will only be one Kmart left in the entire state of Nebraska--a small one in the town of Alliance which is on the Western side of the state, hours from Omaha where the last store is pulling out of the city.

Amazingly, they still had stores in all 48 contiguous states until this year. Their one store in Rhode Island recently closed and their last Alabama store, in Albertville, is currently in liquidation.

I'm expecting 0 stores by April of 2018.  They are going to say they had a "bad Christmas season" and are filing for bankruptcy, closing all stores.