When Buzzr first started, almost all of its advertising seemed to be the sort of old-skewing spots that people associate with daytime and cable TV (and that daytime and cable TV try to avoid relying on). Last year, it felt like they had shifted to primarily direct-response ads for products like adhesives from the Flex Seal family and a wide variety of nonstick copper cookware. Which is probably as good as you can expect for a digital subchannel.
But yeah, it feels like this year, all of the ads are still direct response, but now they're for really depressing charities. I'm not sure whether it's indicative of anything network-wide, but it certainly is a shift in tone.