[quote name=\'DrBear\' date=\'Jun 29 2003, 03:06 PM\']
\"Peel and Stick, just that easy, just that quick\"
(switch to slide of Turtle Wax)
\"And an iron, and a six-month supply of Turtle Wax...\"
Did this mean that Turtle Wax also threw in an iron? And was it to get Turtle Wax's contribution to the minimum required to get a fee plug?[/quote]
I'm betting the answer to this is \"YES.\"
Something similar took place during many of the small prize games on TPIR in the '70s and '80s, when they offered \"a radio from Western Auto,\" \"a toaster from Trustworthy Hardware,\" etc. The companies mentioned in the plug did not manufacture (or at least didn't put their brand name on) the small prizes, but I imagine, depending on the magnitude of the prize, either the plug helped defray Price Production's costs of purchasing the prizes or the prize reduced the fee that the store paid to have its name mentioned by providing the prizes.
By the late '90s, Service Merchandise, before they went belly-up, provided a great deal of the small prizes to TPIR and Rod would just announce one \"blanket\" SM plug before the first SCSD.
Nowadays, Price buys most of those small prizes outright. They have no problem telling e-mailers at cbs.com that they purchased the corn popper at Wal-Mart, the massager at Target, etc. Do they have that big of a budget surplus that they don't need to go after sponsors for their small prizes? My guess is that they more than make up for it on the big-ticket items.