Lifetime's web site now has
contestant information and a PDF application for the nominator (the application emphasizes that the nominator should keep this a secret from the nominee--no exceptions).
The five finalists for the show will receive a prize valued at $5,000, with the winner receiving an additional prize valued at $25,000 [Bob Eubanks] and chosen especially for you.[BE] No previous show requirements are required--the only other restrictions are the usual restrictions regarding employment with the producers, network or Sullivan/Skycastle and their subsids or parent companies. They also don't want performing union members--sounds like they want to keep out the people who try out for every reality show.
Another article said that Lifetime had been working for over a year to acquire the rights--the application does have on it "'Queen for a Day' is a registered trademark of Raymond Morgan, Jr."
It'll be interesting to see who they get to intone the famous catch phrase (and Gurin would be a fool if he *didn't* include it). I would personally love to see Betty White get the show--despite her age, those "Golden Girls" reruns are among Lifetime's most popular shows and you know she'd go a good job.