Of course the rule is that you must match what is on the judge's card exactly. But this one just didn't smell right. For a game that is built on soundalikes, it's a bit lazy that they just illustrated the word, and one with logical synonyms. (At the least, put M + honey on the top line, which is still lazy.)
While they can't accept any alternate answer, the ambiguity of the answer really should have resulted in a bring-back for the contestant.