It's a limited summer series. What theyre not trying to do is force a bunch of players to either whammy out or walk away from the endgame with $20,000.
Fulld disclosure- I'm also fully in the camp of people who actually like the endgame.
Okay, fair enough, but couldn't they just as easily make up for that by either a) having lots of high level prizes from the get go considering money doesn't appear to be an issue for them, or b) double/triple/whatever the winner's bonus cash total is? Would accomplish the same goal in less time IMO.
Because B is a cop out reserved for lottery shows, and A has other consequences- let me explain.
Last summer, a contestant won the game by passing his final spin to his opponent, who whammied and lost $53,000 in the process. The studio audience was so distraught, they'd failed to cheer for the guy who actually won. They were too busy awwing and showing displeasure at the idea that someone could win the game that way.
By pushing all of the endgame cash into the main game, you're basically asking for that to happen, but worse. Press Your Luck is already a game of chance, but people naturally get invested in contestants, and so now you're leaving people on a sour note when their contestant gets "wronged" in that situation (because remember, there's no bonus round in your scenario, so no chance for them to get invested in the champion).
If this were a 5-a-week scenario, it's just going to happen like that from time to time- the volume of contestants guarantees it. But you only have eight chances during the summer to keep people invested and filled with enough endorphins that they keep watching the Fun and Games lineup for more winners.