That makes total sense...thanks for the explanation. Cumbersome as it sounds, I wonder if we'll ever see a workaround, given how many streaming services we have compared to just five years ago?
It will be interesting to see what transpires on this front. If you followed the Locast saga, it looked like they almost had it figured out, until they ran into the lawsuit from the networks that eventually led to their demise. Though from what I’ve read, it sounds like the judge’s issue wasn’t so much the copyright infringement that the networks alleged, but that they were using donations they were receiving as a nonprofit to expand into new markets.
There’s another service,
LocalBTV, that’s using a very similar rollout & distribution method as what Locast did, except that they’re mainly just running subchannels, religious & shopping networks, independents, and PBS in some areas. They’re avoiding the major networks altogether at this point, probably in hopes of avoiding a lawsuit; although interestingly, they do have subs for a handful of network O&O stations. They’re also missing a handful of the bigger subs (MeTV being the most obvious), though they say they’re “working on” adding more channels.
So there’s definitely a market for streaming subchannels. Just my speculation, but I have to think that somebody, whether LocalBTV or someone else, is eventually going to figure this out in a way that’s within the bounds of the law.