I’ve mentioned a few times that I’m a member of a “Xennials” group on Facebook. Other members bring up Classic Concentration and $ale from time to time, and I think Buzzr realizes the former brings back fond memories for our generation, plus people got a kick out of Mustache Trebek even when he was alive.
As much as I enjoyed Whew! and TalkAbout, I can understand why they might not have the mainstream appeal as CC or $otC, especially when they got decent time slots. I could see them airing as a one-off or a marathon.
Being in the same demographic (I’d be curious about that FB group
), I agree with your assessment. CC and $ale shows were off the air for the better part of 20 years*, so BUZZR is providing a good nostalgia fix for that generation. And for a little while longer at least, we’re in the key ad demo, so I’m sure BUZZR wants to keep us happy.
*And I remember about GSN running $ale briefly, but that was in an AM slot when much of that demo was at work, & after GSN had largely moved away from classics. I imagine a lot of the interested potential viewers never even knew GSN was running it.
Despite my huge interest in "Talk About", I did initially question their choice of an 8PM time slot. It made it easy for me to catch the show, yes, but it really wasn't *that* prominent of a show to deserve such a time slot.
Agreed. It wasn’t a bad show, but I didn’t know what they were thinking put it on at 8:00. I think their scheduling of Whew! at the outset was pretty much perfect, and probably would have been more fitting for TA.
Does BUZZR have nearly enough of a reach to worry that much about how the content affects ratings?
Absolutely. Perhaps not to the extent of a top 20 Nielsen network, but they’re definitely watching the numbers and trying to make programming decisions accordingly.
Keep in mind that free ad-supported streaming (FAST) is growing by leaps & bounds. And BUZZR is on nearly all those services.
