This may sound like a silly question. Bob Stewart, of course, created the original 50s/60s Bill Cullen version of The Price is Right.
But I'm not sure that we've fully established with who came up with the three big differentiators of The New Price is Right: the Pricing Games, the two-player Showcase, and the selection of contestants out of the studio audience.
I imagine the correct answer would certainly be Frank Wayne. But would it also be Jay Wolpert, someone else on the Goodson staff, or even Goodson himself (he certainly claimed to be the creator!)?
Who would you have in a hypothetical "Developed by" credit alongside Bob Stewart's "Created by" credit?