[quote name=\'SplitSecond\' date=\'Mar 16 2004, 06:15 AM\'] I do know that Price was "strong-armed" into using the ID phrase early on, which accounts for the experimentation mentioned earlier in the thread. I do have to wonder why that ceased, though. Maybe Goodson said, "Well, we'll just take this show to ABC, then" - a phrase he learned was a nice little leveraging tool on several occasions. [/quote]
Even into the late 1980s, though, the line still found its way into some CBS G/T shows. The early days of Combs FF and the entire run of NYSI89 did manage to get the line in, however, they sneaked it in at the end of the show rather than at the beginning (following the lead of BLACKOUT, a non-G/T show which had the announcer use the line before telling you who he was--might have been Dean Goss).
And CS86 did use it at the top of the show for a few months, before they decided to emphasize the $32,000/new car.
Doug