I don't know how many knew about it before this post was first placed, but I didn't!
It makes me think about David Letterman's only complaint about the Late Show (w/David Letterman), in its first few months--"Not enough hype!"
I seem to remember Adam posting the website link on his Facebook page a while back before the event schedule was finalized. That was the only buzz I noticed.
I was a bit confused at the time as to whether this was supposed to be a fan-run event similar to Game Show Congress or if this was supposed to be the Fan Expo equivalent for game shows (i.e., done for the dollars and not for the love of the thing, as the wording seemed to make it sound that it would be traveling to multiple locations; and I wouldn't expect fans alone to be able to undertake such an effort if the primary goal isn't making money). I was not there to tell, but it seems like it was closer to the former. That would be a good thing, at least according to those I've known who've attended more "cons" than I ever have, who say the fan-run ones are better than the corporate-run ones in terms of fun.
The most difficult part, as I see it, in making such an event a draw to the fandom is the difficulty in getting star power because, well, so many of the stars (at least of the classic game show era) are now dead.
Though the other con feature I see absent (though somebody correct me if I'm just missing it on the schedule somehow) are screening rooms to watch the classics. If you can make a part of this event like a day at the Paley Center or the UCLA Archive by getting to see rarities, that, I think, would push several people around here to go. Certainly if the mainstream fan conventions are doing this kind of thing, there should be a way to iron out the wrinkles so that, yes, they could put one of those tapes of the original Sale of the Century that UCLA has on the big screen in a room legally for people to watch, right?