Feels a little weird reviving a long-dormant thread. But Variety just published its oh-jeeze-let's-do-it-again-for-the-zillionth-time monthly roundup of gainers and losers in cable. GSN was up 28% in July over the same month last year in average prime time viewers:
http://news.yahoo.com/news?tmpl=story&u=/v...or_safer__sex_1GSN seems stuck on that 28% improvement, though it's a nice figure to be stuck on. It was the same number in May.
In a strange way the number is both more and less impressive than it seems. Less impressive because the network stunk it up in July 2003, giving it an easy comparison. Last year at this time Funny Money, the second season of Cram, and Naturally Stoned were all sinking like, er, natural stones. And the other Boden originals were burning out in reruns.
OTOH, the number is more impressive because the network has managed nice year-over-year growth while shifting its focus somewhat (though I think the shift has been as greatly exaggerated as the rumors of game shows' death).
Anyway, the number is good news for the three shows that chewed up about two-thirds of prime time in July: Millionaire, Dog Eat Dog and Celeb Blackjack. And GSN may be getting a little younger in the demos, if their press releases about Blackjack and Dodgeball are to be believed.
Technical point: "July" for ratings purposes means June 28 through July 25.
Off-topic point: I'm a little surprised by the big decline for E! Thought that network was cleaning up. Maybe they just had a very tough comparison to July, 2003.